Leif Swanson, Arizona Realtor-Your Realtor Choice In the Phoenix Area

		LEIF SWANSON, REALTOR® Phone 602-686-3852 Fax 602-971-6372 Leif@LeifSwanson.com

Why You Should Choose Leif To Help Sell Your House

Some Of The Homes I've SoldThese homes have sold quickly at top dollar.
Preparing Your Home To Sell At Top DollarSimple, inexpensive changes make the difference!
Testimonials Read what my customers have said about my service.

COMMUNICATION & CUSTOMER SERVICE
I will contact you regularly with phone calls, e-mails, or visits regarding the marketing of your house and also after contract acceptance.

NEGOTIATING
Having a good negotiator on your side will bring you accepted offers at or near full asking price. Remember, I'm working for you.

QUALIFIED BUYERS ONLY, PLEASE
I encourage buyers of your house to be pre-approved and, better yet, to present a Conditional Loan Approval (CLA) letter at the time of the offer. A CLA letter shows us that the buyer is not a weekend "lookie-loo", but has had a mortgage broker review his/her income, debt ratios, credit scores, and ability to qualify for a loan.

PREPARING YOUR HOME FOR SALE
As part of my services, I might make suggestions for making minor changes to your home décor. This is no reflection on how you decorate your house, but is gearing toward looking through the eyes of a buyer. Buyers see houses differently and will judgments about a house in a few seconds. First impressions do matter. Houses that are prepared to sell will attract more offers closer to your asking price.

THE JOHN HALL REPUTATION
With the highly respected John Hall & Associates name behind me, your listing will be all that more impressive to buyers. John Hall & Associates was the nation's 52nd largest real estate company in 2002, according to the National Association of REALTORS® sales statistics. If I didn't believe in John Hall, I wouldn't be the coordinator of their weekly agent meetings.

MARKETING
I don't believe in putting up a "for sale" sign and then just waiting for a buyer to appear. That's passive marketing. I believe in active marketing of every house I sell. It's only fair to you. And it's the best way to get your house noticed and sold at the highest price.

Here are examples of what I offer to my sellers through active marketing:

Information about your house is submitted to the Multiple Listing Service (the real estate computer system of over 17,000 active agents in Maricopa County) PLUS the highest-level digital photos are submitted personally to the MLS (I take the pictures, not them) (this way, your property photo is available for agents to see within 1 day of listing instead of 8-10 days if MLS takes the picture) PLUS I submit multiple photos of your house (why settle for only one?)
Full-color, quality, professional, 28# upgraded paper flyers to promote the sale of your house (I wouldn't dream of making black & white copies on regular plain 20# paper)
Delivery of flyers to 1000+ real estate agents in your area of town (this is direct marketing to agents who already have many buyers interested in your neighborhood)
"For Sale" postcards
"Open House" postcards
Limousine tour (I personally invite other agents to visit your house; these agents can preview your house for their buyers)
Radio ads
24-hour info available for potential buyers from a toll-free phone number
Monthly payment estimate flyers for potential buyers
Promotion of your property at local REALTOR® breakfast meetings or other marketing meetings
Presentation of your property at my office meetings
"Just Sold" postcards
"We've Moved" postcards (to give to your friends and family)
"Lifetime" membership in my Client Appreciation Program