LEIF SWANSON, REALTOR® Phone 602-686-3852 Fax 602-971-6372 Leif@LeifSwanson.com

• Go to my Home Seller Information section for helpful tips on presenting your house to buyers. There you will find my "Do's & Don'ts of Selling Your Home"

• Let me advertise your home for FREE on my website!!
  • Sounds crazy, doesn't it?
  • I will advertise your home on my website at NO expense to you!
  • I will give your home maximum Internet exposure so that you can sell your home in a timely manner at the highest price possible.
  • The catch? ONLY when I bring you a qualified buyer, we'll sign an agreement that you will pay me my part of the commission.
  • You have absolutely NOTHING to lose by allowing me to feature your home on my website. It's FREE marketing!
  • You are not obligated to pay me any commission, unless I refer you a buyer.
• Let me put a sign rider on your "For Sale By Owner" sign. This will direct buyers to my website where they will see your home. I will need to take a few photographs of your home and get more information about your home (e.g., price, features, etc.).
• If I bring you a buyer, as an added benefit to you, I will do the contract paperwork, using the most current and legal documents. It's a no-brainer!

Need to call a lifeline? I'm here to help. Let's talk.

• Sellers have been hiring real estate agents for over 200 years
  • Why? Would you agree that in our society, nothing lasts that long unless it has value?

• 70% of For Sale By Owner eventually list with a real estate agent
  • Why? Because it can be a pain in the neck to try to sell it yourself
  • And...Real estate agents get a higher price in less time

• Serious buyers only shop For Sale By Owners to save the commission
• The smallest selection of available properties are offered by FSBO's
  • Approximately 15% of properties are listed as For Sale By Owner, as opposed to the 85% that are listed through a professional real estate agent. If you were a buyer seriously shopping for a home, wouldn't it be true that the only reason you would pass up 85% of available properties and only call on the smallest selection, namely the 15% that are For Sale By Owners, would be to save a commission? Right?
  • But there is a commission and the buyers want to save it, so who has to pay it? You see, sellers generally pay a commission one way or the other, either to the real estate agent or directly to the buyer through their low offer. The difference is that the real estate agent does all the work for you.
• The more buyers that agents have access to, the more valuable your house is, and the quicker it will sell. How many prospective buyers do you currently have?
• It's difficult to separate the "lookers" from the buyers.
  • The buyer is someone who is ready, willing, and able to purchase your home. The National Association of REALTORS® found in a study that only 4% of lookers are eventually ready, willing, and able to buy a house. You see, you can't tell by looking, who is a "looker" or buyer, nor can you tell by how they express themselves.
  • Just because someone likes your home doesn't mean that are able to buy it.
  • Just because they say they liked it doesn't mean they are willing to buy it.
  • And just because they'd like to buy it doesn't mean they are ready to buy it.
  • The only people I bring through your home are people who are qualified buyers.
• The longer it takes to sell your home by yourself, the more money you lose. Why?
  • Mortgage rates can increase at any time, which might prevent buyers from affording your home. The low rates today won't last forever.
  • When mortgage rates increase, existing home values tend to stabilize or even decline
  • You might end up making two mortgage payments if you've already purchased another home
  • If you find a buyer and then they don't qualify for the loan, you will have wasted valuable time and money. Real estate agents make the necessary calls and contact to ensure the buyer's financing is going smoothly.
• Marketing services from a REALTOR® mean greater exposure plus more prospective buyers plus increased value of your property
  • Please visit my Why Choose Leif? section to see the many marketing services I offer.
  • Would you agree that there is value in having me market your home in numerous ways? And with additional marketing, isn't it likely that it will attract more buyers? Doesn't it make sense then that if I attract more buyers for you, you'll have a better chance of dealing with qualified buyers, getting more money for your home, and having fewer headaches?
• Letting me negotiate the deal will save you money!
  • I am a trained negotiator. It is in your best interest to get the most money for your home and it is in my best interest to negotiate a higher price because I get paid in relation to the sales price.
  • As a 3rd party negotiator, I won't let a buyer walk away because of an emotional reaction.
  • I know about market values. If an interested buyer asked you to prove your home was worth it, would you be able to provide the market knowledge and statistics?
  • I understand the needs of all parties. Because of this, you end up with what you want, the buyer ends up with what he/she wants, and, of course, I end up with what I want...satisfied clients.

• Sellers have been employing real estate agents for over 200 years.
• 70% of For Sale by Owners eventually ends up listing with a real estate agent.
• Real estate agents get a higher price in less time, because:
  • Serious buyers only shop For Sale By Owners to save money
  • The Law of Supply and Demand says that because agents have more prospective buyers, we sell a home for more money
  • I am trained to separate Lookers from Buyers
  • The longer it takes to sell, the more money the For Sale By Owner loses
  • Because I have many marketing services, I can command a higher price for your home
  • I am an expert at 3rd party negotiating